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Mike Perlis of Forbes joins SSP's Global Advisory Board

SWITZERLAND: Strategic Swiss Partners AG has announced that Mike Perlis has joined its prestigious Global Advisory Board.

"We are pleased to welcome Mike to the SSP Global Advisory Board as he brings a wealth of experience to Strategic Swiss Partners," said Guna Mahalingam, founder and chief executive officer of Strategic Swiss Partners.

Mike Perlis: Forbes Media, Vice Chairman

Mike Perlis is a media industry leader with deep experience managing a wide range of content and multimedia brands. He has an extraordinary track record as digital innovator and in mergers and acquisitions.

Mr. Perlis formerly served as CEO and Executive Chairman of Forbes Media. He was the first non-Forbes family member in 94 years to run Forbes Media as CEO. He spearheaded the game changing strategy that has transformed the business, dramatically shifting towards digital media and branded products. Performance resulted in the very positive sale in 2014 of a majority ownership in Forbes to a group of Hong Kong-based investors, Integrated Whale Media.

He joined Forbes in 2010 from SoftBank Capital, where he served as a General Partner for ten years and continues to be a Special Partner. At Softbank he worked closely with entrepreneurs and on boards, specialized in digital content, mobile, and e-commerce start-ups. He went deep with founders and senior teams at Huffington Post, GSI Commerce, Associated Content, Buzzfeed, Enpocket, and many others.

Before joining SoftBank, he served as President and CEO of Ziff-Davis Publishing until its sale in 2000 to Private Equity investor Willis/Stein.

Earlier in his career, Mr. Perlis served as Publisher of GQ, President of Playboy Publishing, President of TVSM, Publisher of Runner’s World and Men’s Health, and Chairman and CEO of IDG Peterborough.

He began his career, entrepreneurially, as the co-founder of special interest publisher New England Publications in Camden, Maine.

Perlis has been a successful angel investor and advisor.

He serves on the Board of Advisors of the Newhouse School of Public Communications at Syracuse University and is a trustee of Outward Bound International. He writes and speaks regularly on leadership, digital transformation, branding and mergers and acquisitions.

Perlis is married to writer Margaret Miller Perlis. They live in Old Greenwich, CT and Camden, ME.

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