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SSP Strengthens Team to Drive Growth between Europe and Asia

Pfäffikon, Switzerland, 24 June 2024

Tan Sri Rainer Althoff, Datuk Dr. Nasir Latif and Prof. Madam Zhao DaYing

(SSP China) were announced as key partners and advisors.

Strategic Swiss Partners (SSP) is pleased to announce the appointment of several key Senior Partners and Advisors as it continues to enhance its business development in Asia.


Strategic Swiss Partners is pleased to welcome Tan Sri Rainer Althoff to its Global Advisory Board.

Tan Sri Rainer Althoff was the President and Chief Executive Officer of Siemens Malaysia Sdn. Bhd., Petaling Jaya for more than eleven years until 2009 and the spokesperson (Board Member) of Siemens AG for all Siemens operations and its affiliated companies in Malaysia (Osram & Infineon). He was the Non-Executive Chairman of Total Sports Asia Sdn. Bhd. from 2019 to 2020 and the (Non-Administrative) Honorary Chairman of the Brand Laureate World Foundation, Petaling Jaya from 2016 to 2020. He was also an Independent Director of Proton Holdings Berhad, Subang Jaya from 2009 to 2014, a Member of Board of Directors Group Lotus PLC from 2010 to 2011, the Chairman of Nokia Solutions and Networks Sdn. Bhd., Kuala Lumpur for six years and Chairman of Coriant Malaysia Sdn. Bhd., Kuala Lumpur. He was member of the International Advisory Panel to the Board of CIMB Bank for six years. He was the Chairman of the Supervisory Board of Lauda Interactive AG, Darmstadt/Germany from 2016 to 2019 and Senior Advisor for Digitalization to T-Systems Malaysia Sdn. Bhd., Cyberjaya. He served as a Trustee of the Jeffrey Cheah Foundation for nine (9) years until 2019 and the Executive Chairman of RaceRoom Entertainment Sdn. Bhd for four (4) years. Master’s Degree (Diploma) in Electronics and Electrical Engineering from Bergische University of Wuppertal, Germany, 1968.

Tan Sri Rainer is a Permanent Resident of Malaysia since 2003 and he received the Honorable Tan Sri ship of the King of Malaysia in 2007. MBA General Management from Duke University, United States of America, 2000 He was a regular speaker and guest lecturer of University St Gallen, SWZ at Singapore Management University SMU for 6 years until 2009.

Tan Sri Rainer received the Honorable Cross of Merits from the President of Germany in 2003.

SSP welcomes Datuk Dr. Nasir Latif as Regional Partner for Brunei Darussalam and Timor-Leste.

Dr. Latif is the Brunei Country Director of the Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA), a government advisory body to the BIMP countries and Chairman of the EAGA Development Corporation, focusing on trade, investment and development activities in the BIMP-EAGA region, specifically in manpower, aviation, halal trade, renewable energies, carbon credit trading, education and food security. Dr. Nasir is Trade and Investment Advisor to the Timor-Leste Ambassador in Brunei and President of the Brunei-Timor-Leste Friendship Association. He is exclusively appointed by the governments of Brunei and Timor-Leste to recruit Timorese workers to Brunei and leads the largest food security project in Timor-Leste to achieve rice self-sufficiency for both Brunei and Timor-Leste. He is also Brunei Country Director of the Indonesian National Federation of Rural Farmers, the largest national cooperative and agricultural producer in Indonesia with a membership of 13.4 million members and spearheads the Brunei Food Valley, a bilateral food security initiative representing up to 1 million hectares of agricultural land.

Strategic Swiss Partners is pleased to welcome Prof. Madam Zhao DaYing as Senior Advisor Finance and Legal, SSP China.

Professor Madam Zhao DaYing is Senior Advisor Finance and Legal at SSP China. Her main business expertise includes finance, securities, real estate, foreign investment, trade, international arbitration and legal services. Professor DaYing has served as legal counsel for Shaanxi Agricultural Bank of China, Shaanxi International Trust and Investment Company, Xi'an People's Bank of China, Xi'an Agricultural Bank of China, Xi'an Branch of China Merchants Bank, Gongzhufen Branch of Huaxia Bank, Xi'an Branch of Bank of East Asia, and affiliated institutions of CITIC Group Corporation.

In 2016 Professor DaYing was elected as the permanent legal adviser to the United Nations Economic and Social Development Council and participated and spoke at the 60th, 61st, 62nd, 63rd and 67th World Conference on the Status of Women (United Nations) in 2016, 2017, 2018 and 2019. She served as the legal advisor of the "Belt and Road" European Cooperation Center and Legal counsel for the Cameroon Teresa Foundation and was broadcasted in CCTV's large-scale national policy documentary "Building a Dream New Silk Road" and the global live broadcast room in Times Square, New York. Professor DaYing has served as an international talent expert and general counsel for the Ministry of Commerce’s Belt and Road Initiative and legal counsel for the Philippines, Ghana, Thailand and other countries.

Asian regions, including China, India and ASEAN are primed for considerable growth, with forecasts until 2028 projected at an average of 4.5%. Meanwhile, growth in Europe’s major economies is less promising, with average projections at between 0.9%-1.7%. These differing stories are encouraging for the Asia-Europe trade corridor, as it will likely be particularly important for Europe to strengthen its economic growth through solid Asian trade relationships.

For further information:

Fabian Mahalingam

Managing Partner, Head of Business Development

Phone: +41 78 768 18 10


Madam Sylvie Zhou

President SSP China

Phone: + 86 187 2118 3510


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