Partner, Strategy & Concept
Drs. Karin van Zuilen is partner strategy & concept development at SSP. She is founder of Senz Strategy & Growth consulting, based in Malaysia, specializing in strategy development and implementation.
She has over 25 years of strategic experience in the global healthcare, life sciences and strategy consulting industry (with clients in the governmental, services, life sciences and consumer health industry). As global marketing director, she lead the creation of business strategy, brand positioning, portfolio management, product development and market access studies in The Americas, Middle East, Europe and Asia. Her teams made products successful from development stage to reaching #1 position in highly-competitive markets. Karin van Zuilen is Dutch, lives in Malaysia, holds a PhD in pharmacy (with business economics) and a Masters in marketing.