SSP Sports

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Markus Helbling

Managing Partner, SSP AG

SSP Sports

Mr. Markus Helbling is Executive Director and Managing Partner, heading the Marketing & Communication at Strategic Swiss Partners and SSP Sports. Markus is Founder and Managing Director of CLUE Solutions Sdn Bhd in Kuala Lumpur, Malaysia, and worked as a Director Media and Communications at Asian Football Confederation (AFC). His company CLUE offers Swiss companies business consultancy and offshoring services in Southeast Asia, including marketing, public relations and communication in various industries (e.g. energy, health care, media, sports). Markus has years of proven experience in the areas of general management, business development, marketing and communication. In Switzerland, he worked for big name media companies like CH Media, Swiss Radio and Television (SRF) and Ringier in the media and sports industry for over twelve years. Markus holds a master's degree from the University of Bern and an executive master in communications management from the University of Lugano. He served as a Board Member of the Swiss Malaysian Chamber of Commerce (SMCC) between 2017 and 2021, from 2020 to 2021 as a Vice Chairman.

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Fabian Mahalingam

Managing Partner, SSP AG

SSP Sports

Mr. Mahalingam is Executive Director and Managing Partner at Strategic Swiss Partners. He heads the Business Development Team at Strategic Swiss Partners. He accomplished his education in the Assurance & Financial Services industry at Skandia Leben Zurich with distinction before moving to the Wealth Management industry with 1291 Switzerland Group. Later he joined Engel & Völkers, a renowned luxury Real Estate Agency and gained profound knowledge of the international Real Estate industry. Since 2017, Mr. Mahalingam is heading SSP's worldwide business development team. Client Relations and Business Development, specializing in Private Equity and M&A transactions, are his expertise. High multicultural sensitivity and excellent communication combined with strong organizational and negotiation skills are his strengths.

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Sylvie Zhou

Managing Partner, SSP AG
SSP Sports China

Mrs. Sylvie Zhou is Executive Director at Strategic Swiss Partners and Managing Partner for Business Development between China and Europe. Mrs. Zhou is also co-founder and President of SSP China – Gu Ruilai Consulting Management Co Ltd, SSP Medical & Life Science Co Ltd and SSP Sports – Gu Ruilai Sports Culture Development Co Ltd. Growing up in Shanghai, Mrs. Zhou has later been living and working for over 20 years in Europe. Studying in Switzerland for several years she accomplished her bachelor in hotel management at the Les Roches hotel management school in Lausanne and her traditional Chinese background combined with strong pioneering, entrepreneurship spirit lead her to invest in her own gastronomy business in the French part of Switzerland. Mrs. Zhou has built many years of investment experience in various industries and her focus lays in the promotion of cooperation's and technical exchanges between China and Switzerland, especially in the medical & life science, elderly care sector and Sports. Nevertheless, her passion for charity and interpersonal, human connection always play a major role in all her project selection.

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Albert Li

General Manager, SSP China

SSP Sports China

Mr. Albert Li is a team member of SSP Sports China. He holds a master’s in project management and a BSc in Civil Engineering from the University of Macau and is a member of the Royal Institution of Chartered Surveyors. Currently based in Shanghai as Senior Manager at Pradera Retail Asia, providing Abu Dhabi Investment Authority (ADIA) fund and asset management services, Mr. Li has over 16 years of professional experience as asset management executive with a successful track record across China’s premier cities, managing numerous mega projects in various markets. Earlier in his career, as real estate developer, Mr. Li was in charge of commercial projects, including commercial office, retails mall and high-end residences.

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Matthew Wei

Senior Project Manager, SSP China

SSP Sports China

Mr. Matthew Wei is a team member of SSP Sports China. He holds a Bachelor of Architect from Hebei University of Engineering and a Master of Real Estate from Peking University. Mr. Wei is diversely a seasoned architect, hotel executive, film producer and fund manager. Prior to founding and heading Weisilande, a company investing and developing films in mainland China, Mr. Wei has over 20 years significant involvement in the fund management industry. During his first stage of career Mr. Wei was leading investment teams of listed central state-owned companies, heading real estate developments and investments in major cities across China. Later he took over the CEO function at Husa Fenix China to oversee the hotel investments and management in the PRC and at Ideal International Holding Group, a leading diversity investment company headquartered in Hangzhou.

Advisors

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Walter De Gregorio

Advisor

Walter De Gregorio studied history, constitutional law and political philosophy at the Universities of Zurich, Rome, Florence and Berkeley, USA. He wrote his thesis on Italian anti-fascism. After his studies, he worked for almost twenty years as a journalist for leading publications in Switzerland and abroad, print and TV, including five years in Rome as the Italian correspondent for “Weltwoche” and “Die Zeit”. He has been part of various senior editorial teams, was sports editor at “Blick”, a writer for Tages-Anzeiger’s “Magazin” and a reporter for “SonntagsZeitung”. Award-winning journalist, guest lecturer and speaker at various colleges and universities. Between 2011 and 2015 he was Director of Communications and Public Affairs at FIFA. Afterwards he founded his own consulting firm. WDG Consulting operates in the areas where sport, business and politics intersect; the company develops integrated communications strategies and advises clients on their implementation. In addition, WDG successfully works as a "door opener" and provides its clients with an exclusive global network for various interests in the sports industry – from advice on investment opportunities and sports policy lobbying to support in TV rights bidding processes. De Gregorio has dual Italian/Swiss citizenship and in addition to Italian and German, he speaks English, French, Portuguese and Spanish.

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Benoît Pasquier

Advisor

Benoît Pasquier is a Swiss qualified and registered attorney at law in Zurich (Switzerland) and a Court of Arbitration for Sport (CAS) arbitrator, with over 10 years of experience in sports law. He holds a Master in International Sports Law (LL.M.). Before founding his law firm in Zurich in May 2020, he served as general counsel and director of Legal Affairs of the Asian Football Confederation (AFC), in Kuala Lumpur, Malaysia, for nearly seven years. During his tenure at the AFC, among other duties, he developed extensive and specific skills in commercial sports law (sponsorship, media rights and merchandising agreements, hosting agreements), acquired significant experience in disciplinary & ethics proceedings, good governance and sports integrity issues (competition and match manipulation, age cheating and anti-doping). He also provided advice to the AFC Board on high level legal and strategic matters.

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Cliff Bura

Advisor

Cliff Bura is the founder and CEO of Diesel Gym London, one of the UK’s largest and most established Mixed Martial Arts Centres. Mr. Bura has been involved in combat sports since childhood, making his way to becoming a highly respected muay thai coach training many international fighters and world champions. He subsequently got involved in MMA from its early inceptions in Europe, opening Diesel Gym as one of the pioneering full time MMA gyms in the UK. In 2018, Mr. Bura became involved with the innovative boxing startup brand Sparbar. Utilising his energy and industry knowledge Sparbar has enjoyed a meteoric rise in global brand recognition and with a presence in most combat gyms around the world as well as migrating in to the high street gym outlets and people’s homes. The Sparbar can be seen being used by many high profile combat athletes from Anthony Joshua to Connor MacGregor as well as making their way in to celebrity home gyms such as Kevin Hart. In 2021 Mr. Bura launched his own clothing brand, DG Fightwear. Mr. Bura not only brings a deep knowledge and experience in the combat sports arena but also a large network of key players and influencers in the industry.